Bryan Ruiz

Oversaw technical performance and scalability strategy for Plymouth Rock’s public web infrastructure, leading a small engineering team and partnering with DevOps and analytics stakeholders to drive measurable gains in speed, stability, and operational excellence.

• Led performance optimization initiative via AWS Lambda and SQS serverless framework, improving TTFB, LCP, and core web vitals.
• Collaborated with CloudFront, WPEngine, New Relic, and Tealium teams to eliminate performance bottlenecks and CORS issues.
• Managed engineers and contractors, defining KPIs, roadmaps, and delivery standards across front-end and back-end enhancements.
• Standardized documentation and deployment practices to support sustainable growth and repeatable performance wins.

• Engineered a Node.js-based serverless performance optimization framework on AWS Lambda/SQS to improve site performance and scalability.
• Diagnosed and resolved Tealium tag latency and CORS bottlenecks, improving Lighthouse and Core Web Vitals scores across all environments.
• Partnered with DevOps to integrate New Relic and WPEngine metrics, achieving measurable reductions in TTFB, LCP, and CLS across web assets.

Technical lead for DevaCurl’s eCommerce modernization, guiding cross-platform integration and enabling agile, reliable releases across Magento, Shopify, and WordPress ecosystems.

• Drove migration from Magento Enterprise to Magento 2 and Shopify Plus with clear governance and risk controls.
• Designed CI/CD pipelines for WordPress, React.js, and Magento on Platform.sh with robust release workflows.
• Implemented data pipelines and custom bundling logic for dynamic “kits,” improving merchandising flexibility.
• Mentored developers and enforced code review practices that elevated quality and delivery velocity.

• Supported Magento Enterprise to Magento 2 and Shopify Plus parallel migration, developing data pipelines for catalog synchronization and order fulfillment.
• Deployed Platform.sh CI/CD pipelines for WordPress, React.js, and Magento assets to ensure automated testing and high-availability releases.
• Built custom bundling (“Custom Kits”) functionality integrating Magento and Shopify APIs to enable dynamic product configuration and personalized UX.

Acted as the conduit between engineering and executive stakeholders, stabilizing and evolving an art-focused commerce platform while strengthening financial and analytics reporting.

• Extended Magento modules and engineered SQL-based financial and sales reporting frameworks.
• Led a 4–6 person team through structured sprints, backlog curation, and code review rituals.
• Remodeled credit memo and invoice workflows with defined scope, risk management, and post-launch support.
• Partnered with finance and operations leaders to ensure trustworthy data for strategic decisions.

• Extended Magento core modules with Zend Framework–based SQL queries to deliver advanced financial reporting and transaction analytics.
• Designed and implemented a credit memo and invoice migration system to transition legacy data to new Magento infrastructure.
• Led architecture for new sales and reporting modules, optimizing query execution time and increasing internal financial transparency.

Defined technical direction and commerce architecture supporting content-driven experiences, aligning editorial creativity with robust transactional capabilities.

• Designed voucher product types and integrated SSO between editorial and commerce platforms.
• Delivered widget and API integrations that surfaced curated commerce within editorial content.
• Improved deployment reliability with Git/Jenkins workflows tailored for non-technical contributors.
• Authored RFP responses, scope docs, and REST API specifications for senior leadership.

• Developed a voucher-based product type using Unigry’s gift module and event-driven invoice hooks to trigger automatic digital voucher issuance.
• Integrated Single Sign-On (SSO) between Refinery29’s CMS and Magento platform, unifying user session management and authentication flow.
• Implemented automated CI/CD workflows using Jenkins and Git, reducing deployment friction for non-technical team members by 40%.

Combined hands-on development with architectural planning to modernize a major international retailer’s eCommerce stack.

• Built core modules for product import, EAV modeling, and cron-based synchronization.
• Documented production infrastructure and onboarding guides for distributed teams.
• Partnered with QA and ops to deploy high-availability environments using Apache, MySQL, Memcached, and NFS.

• Built custom Magento import modules using the Template and MVC patterns to streamline high-volume product ingestion and data integrity checks.
• Deployed cron-based EAV attribute synchronization and Adminhtml extensions to automate catalog updates across multiple channels.
• Trained internal .NET and Windows administrators on Linux-based Magento environments, improving cross-team operational capacity.

Multi-client technical lead overseeing large-scale Magento Enterprise builds with a focus on performance, indexing, and API-first design.

• Architected SOLR-backed search and stateless controller patterns for rental and subscription flows.
• Engineered indexing, category/attribute schemas, and caching strategies for high-transaction stores.
• Coordinated integration roadmaps and communicated status with senior stakeholders across regions.

• Created SOLR index mapping modules to synchronize product and category metadata for multi-partner digital content distribution.
• Refactored and documented Magento API endpoints for stateless REST interactions to improve reliability across Cisco’s orchestration layer.
• Developed custom XML filter storage modules leveraging Magento setup scripts and EAV attributes to enhance query granularity.

Supported multi-store expansion and UX consistency for a high-visibility, mission-driven brand.

• Launched Magento eyewear store including theming, AJAX store locator, and performance tuning.
• Introduced PHPUnit-based testing and evaluated SAML/OpenSSO identity solutions.
• Delivered secure session and identity design for multi-store architecture.

• Engineered shared-session architecture between two Magento stores (Shoes & Eyewear) for unified cart and checkout experiences.
• Conducted performance profiling using XDebug and implemented fixes that improved backend throughput under high traffic load.
• Implemented AJAX-based store locator and SAML/OpenSSO research, validating scalable authentication mechanisms for future rollout.