Bryan Ruiz

Senior Fullstack Magento / Laravel / React.js (and more) Developer

Tip: use the search to filter experience bullets by keyword (e.g., β€œMagento”, β€œAWS”, β€œCI/CD”, β€œTealium”).

Professional Experience

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Founder & Principal Technologist β€” Scarlet Consulting Corporation

New York, NY β€’ scarlet.consulting
Ongoing
Highlights (click to collapse/expand)
  • Founded and led a mission-driven technology consulting firm supporting high-risk social movements and purpose-led organizations through secure, scalable, and resilient digital solutions.
  • Serve as the primary architect and technical authority, translating mission-driven objectives into secure, scalable digital systems enabling outreach, fundraising, commerce, and sustainability.
  • Lead end-to-end delivery of full-stack platforms, eCommerce ecosystems, API-driven services, and cloud infrastructure across PHP/Laravel, JavaScript/React, Adobe Commerce/Magento, Shopify, and cloud-native environments.
  • Act as trusted advisor to executives and movement leaders on digital strategy, risk mitigation, leadership support, and operational planning; build/mentor distributed teams and engineering standards.

Full-Stack PHP/JavaScript Developer (Consultant) β€” Plymouth Rock Assurance

via Scarlet Consulting Corporation β€’ Woodbridge, NJ
Jan 2025 – Oct 2025
Highlights (click to collapse/expand)
  • Led performance optimization via AWS Lambda + SQS serverless design, improving TTFB, LCP, and Core Web Vitals across public web assets; implemented a Node.js serverless optimization framework to operationalize performance improvements.
  • Diagnosed and mitigated enterprise performance bottlenecks caused by Tealium tag latency; resolved CORS issues in coordination with CloudFront stakeholders.
  • Partnered with WPEngine and observability teams to integrate metrics and monitoring (including New Relic) and standardize documentation + deployment practices for repeatable performance wins.
  • Managed engineers/contractors, setting KPIs, roadmap priorities, and delivery standards across front-end and back-end enhancements.

Adobe Commerce / Shopify / Magento Enterprise Developer β€” DevaCurl

via Scarlet Consulting Corporation β€’ New York City
Jan 2024 – Dec 2024
Highlights (click to collapse/expand)
  • Technical lead for cross-platform modernization: guided Magento Enterprise β†’ Magento 2 + Shopify Plus migration strategy with governance, risk controls, and parallel-run integration.
  • Built Platform.sh CI/CD pipelines for WordPress, React.js front-ends, and Magento assets to enable reliable, automated releases.
  • Implemented data pipelines and data-wrangling workflows to synchronize catalog/order data; developed Custom Kits (dynamic bundling) spanning front-end + back-end integration.
  • Mentored developers and enforced code review practices to improve quality and delivery velocity.

Adobe Commerce Lead Developer β€” Artspace

via Scarlet Consulting Corporation β€’ New York City
Jan 2022 – Dec 2023
Highlights (click to collapse/expand)
  • Stabilized and evolved a commerce platform using a custom front-end with Magento back-end; acted as conduit between engineering and executive stakeholders.
  • Extended Magento modules and engineered Zend Framework SQL reporting to improve financial transparency; delivered new reporting surfaces (e.g., sales/transaction analytics).
  • Remodeled and migrated credit memo and invoice workflows, including custom scripts to migrate legacy financial artifacts between Magento installs.
  • Led a 4–6 person team with sprints, backlog curation, and code-review rituals.

Magento Enterprise Lead Developer β€” Refinery29

via Scarlet Consulting Corporation β€’ New York City
Aug 2019 – Jan 2022
Highlights (click to collapse/expand)
  • Defined commerce architecture enabling content-driven shopping; implemented SSO between CMS/editorial framework and Magento for unified session/authentication.
  • Designed a voucher product type extending a gift module; used invoice/event hooks to trigger automated digital voucher issuance.
  • Built widgets and API integrations surfacing curated commerce inside editorial experiences; authored RFP responses, scope docs, and REST API specifications.
  • Implemented Jenkins + Git workflows to simplify deployments for non-technical contributors and reduce release friction.

Magento Enterprise Developer β€” Redcats USA

via Scarlet Consulting Corporation β€’ New York City
Aug 2018 – Jul 2019
Highlights (click to collapse/expand)
  • Built Magento Enterprise modules for high-volume product ingestion using MVC/module XML structure, EAV, cron scheduling, and Event/Observer patterns for import automation.
  • Produced production infrastructure documentation; enabled Ubuntu VM environments for developers and upskilled Windows admins on Red Hat.
  • Worked across Apache/Cherokee, MySQL, Memcached, and NFS-mounted resources supporting production environments.

Magento Enterprise Developer β€” Redbox / Cisco Systems / Verizon

via Scarlet Consulting Corporation β€’ Montreal, Canada
Jan 2016 – Jul 2018
Highlights (click to collapse/expand)
  • Engineered SOLR mapping/index strategies for category/product metadata in a multi-partner orchestration environment; optimized Magento indexing patterns and data schemas.
  • Refactored Magento APIs toward stateless controller interactions; built/extended API endpoints for partner integrations.
  • Created a Magento module for storing XML filter information using setup scripts + EAV attributes to improve query granularity.

Magento Enterprise Developer β€” TOMS Shoes & Eyewear

via Scarlet Consulting Corporation β€’ Holmdel, NJ
Aug 2015 – Dec 2015
Highlights (click to collapse/expand)
  • Launched Magento eyewear store: theming, AJAX store locator, and shared-session architecture for unified cart/checkout across multi-store setup.
  • Performed Magento core profiling with XDebug to identify bottlenecks and improve throughput in high-traffic conditions.
  • Implemented/validated unit tests with PHPUnit and evaluated identity standards/approaches (SAML/OpenSSO research) for scalable authentication.

Magento Enterprise Developer β€” Vizio

via Scarlet Consulting Corporation β€’ Holmdel, NJ
Jan 2015 – Jul 2015
Highlights (click to collapse/expand)
  • Supported launch of redesigned Vizio.com and upgrade to Magento Enterprise; designed attribute architecture and added PHPUnit tests validating expected performance/behavior.
  • Built APIs enabling Zend Framework applications to communicate cleanly with Magento services; consulted on Magento solution design.

Magento Enterprise Developer β€” Publishers Clearing House

Scarlet Technologies, Inc. β€’ Jericho, NY
Jan 2013 – Dec 2014
Highlights (click to collapse/expand)
  • Developed front-end and back-end components for Magento Enterprise; built extensions including a price-comparison/feed engine uploading to multiple shopping/product services.
  • Supported infrastructure patterns including load balanced Red Hat servers and dedicated MySQL server topology.

Backend CakePHP Developer β€” NBC Universal / iVillage

Scarlet Technologies, Inc. β€’ New York City
Aug 2012 – Dec 2013
Highlights (click to collapse/expand)
  • Integrated Recipe Swap feature on a CakePHP site; implemented Facebook invites and interactive planning UI patterns; served as lead developer/technical PM for a small team.

Zend Framework / CakePHP / Magento / LAMP Developer β€” Night Agency

New York City
Oct 2008 – Jul 2012
Highlights (click to collapse/expand)
  • Built high-traffic marketing and brand sites; delivered full-stack features across PHP MVC stacks with performance-conscious patterns.
  • Created a dashboard using JSON-RPC client/server to aggregate multi-site metrics and Google Analytics; implemented nightly cron jobs (Cake shell) for ETL-style data pulls and cached deltas for reporting performance.